"Hey, it's Pops."

We built Pops because we all deserve better when it comes figuring out health insurance

Mike Russell

Ryan Russell

What can Pops help with?

Medicare

Individual & Family Plans (ACA)

I watched my parents struggle with Medicare

My dad, who my kids call "Pops," spent an entire year preparing for Medicare. He read a 300-page book about common Medicare mistakes, studied a 60-page government "overview," and sorted through dozens of pamphlets from insurance companies.

My dad, who my kids call "Pops," spent an entire year preparing for Medicare. He read a 300-page book about common Medicare mistakes, studied a 60-page government "overview," and sorted through dozens of pamphlets from insurance companies.

The next year was worse for my mom. Medicare drug legislation changed, her drug plan coverage changed, and her medication needs change. But no one reached out to help and she was auto-re-enrolled in her plan. It cost them thousands of dollars and countless hours of stress to figure out what to do.

He felt completely overwhelmed. So he found a broker, and after a phone call and a bunch of emails, that broker enrolled my dad in the wrong plan for him — then disappeared.

The next year was worse for my mom. Medicare drug legislation changed, her drug plan coverage changed, and her medication needs change. But no one reached out to help and she was auto-re-enrolled in her plan. It cost them thousands of dollars and countless hours of stress to figure out what to do.

I watched my parents struggle with Medicare

Then I left my job and needed an ACA Plan for my family of 5

My sons were starting occupational therapy. We had regular therapy visits and saw our pediatrician constantly. It was incredibly hard to figure out what different plans would actually cover. This was a $10,000-$20,000 decision for our family.

I called a broker for help. Even as a professional, he had to spend hours doing the same manual research I was doing—digging through plan documents when the answers should have been instant. I still had questions and didn't feel confident.

Insurance shouldn't be this hard. So, I got my insurance license and started building Pops.

Pops combines the power of AI with human experience to help you make the right enrollment decision for you & your family

Pops is unbiased, always available, and works to understand your situation so you don’t spend a year being overwhelmed and confused. Then you get help from me, Ryan, or one of the vetted brokers I trust.

We all deserve someone who has our back, like my dad, Pops.


Get started by telling us what you need help with…

Medicare

Individual & Family Plans (ACA)

How does it work?

We built Pops to be an AI-based insurance expert that you can have a live conversation with, just like you would with me.

Provide some general information to give Pops some context

Provide some general information to give Pops some context

Pops will call you to talk about your situation and needs

Pops will call you to talk about your situation and needs

Ryan will review the info and follow up

Ryan will review the info and follow up